Increasing Attendance: A 5-Week Series for Medical Education Meeting Planners

Tip 3#: Listen to the People who Didn’t Come

Attendance data tells you who showed up. Non-attendee surveys tell you why everyone else didn’t.

And that’s where the most actionable information lives.

Was it the time? The topic? A clinical obligation that couldn’t wait? You won’t know until you ask.

• Send a brief non-attendee survey after every session,  three questions or fewer
• Track attendance patterns by department, role, and session format over time
• Share trends with department leadership quarterly
• When chiefs see their medical staff’s engagement data, they become partners, not just recipients of your next invite

Non-attendee data is your roadmap.  Share it with leadership and turn them into allies who are invested in education and improving patient care.

Do you survey non-attendees? What’s the most surprising reason you’ve heard? Share below.

If your medical staff needs an update on any topic, consider contacting our office to book a speaker at 714-505-4777 or info@speakersnetwork.com.

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