Tip#5 Make the Credit Impossible to Ignore

You’re burying your strongest hook at the bottom of the invite.

Your medical staff is actively managing MOC requirements, reappointment timelines, and licensure renewals. They are looking for credit.

Stop making them search for it.

• State credit type and hours clearly and prominently  in the subject line if you can
• Call out MOC Part II recognition specifically; it matters more than most planners realize
• When medical staff can see exactly what they’re earning before registering, attendance decisions become easier
• Auto-generated certificates on completion remove the last bit of friction

Please list credit Type, credit hours, and MOC recognition front and center, not buried at the bottom.

This last and final tip concludes our 5-week CME attendance series. Here’s the bottom line.

Your medical staff will show up when you make it easy, relevant, and worth their time.

The five tips in a nutshell:

• Promote early and meet doctors where they are, multiple reminders, and a calendar on the wall
• Activate your medical leaders; their presence and support are your best promotional tool
• Ask non-attendees why they didn’t come, then act on what they tell you
• Make virtual live CME worth more than the recording, interactive like live Q&A moments are your advantage
• Lead with the credit. Stop burying your strongest hook

One more thing:

Begin when you say you will. End when you say you will—every time. Physicians are managing full schedules and competing demands—when they trust your hard start and hard stop, they stop hesitating to show up. Respect for their time is its own retention strategy.

Save this post and share it with a colleague who plans medical education. Which tip will you try first?

If your medical staff needs an update on any topic, consider contacting our office to book a speaker at 714-505-4777 or info@speakersnetwork.com.

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