Increasing Attendance: A 5-Week Series for Medical Education Meeting Planners

Last week: Promote Early
This week: Leadership alignment

Tip #2: Get the right medical leaders to support your meeting and be in the room

Physicians attend what their leaders visibly support.

No promotional email will ever carry more weight than a department chair who shows up or a chief who personally invites their medical staff to attend.

Here’s how to activate leadership as your highest-leverage attendance strategy:

• Match the leader to the topic. Surgical session? Engage the surgery chair. Pharmacy update? Loop in the pharmacy director
• Ask chairs, chiefs, and department heads to reach out personally to their medical staff, not just forward the mass email
• When leaders understand why the topic matters to their team (Patient Care), they advocate for it; they don’t just pass it along
• A personal note from a chief moves the needle more than any announcement blast

When the chief or leadership is attending and encouraging, the medical staff follow.  That’s a signal no email can replicate. 

Has a department chair or CMO made a visible difference in your attendance? Share what worked in the comments.

If your medical staff needs an update on any topic, consider contacting our office to book a speaker at 714-505-4777 or info@speakersnetwork.com.

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